为什么海外医美/美容机构要专精小红书？

Why do Aesthetics Institutions need to specialize in RedBook?

小红书app的日均曝光量高达30亿，截止2024.12月数据统计，小红书海外用户占比是12%，用户数量高达3600万。女性用于占据主导，约占比70%。

小红书已成为海外华人群体探寻生活方式和消费决策的搜索引擎，是最大的海外华人种草平台。

小红书有非常公平的流量机制，只要您的内容优质，平台就会持续给予您账户免费流量，后期获客成本低。

小红书海外医美账户需要挂靠kos账户，每月最低消费1.2万人民币用于聚光投流，可以精准定位到本地的华人用户，可以开私信通留微信。

The daily exposure of the RedBook reaches up to 3 billion. As of December 2024, data indicates that overseas users represent 12% of the total user base, with 36 million users. Women dominate, comprising approximately 70% of the user base.

RedBook has become the search engine for Chinese communities to explore lifestyle trends and make purchasing decisions, especially when it comes to medical and aesthetics recommendations. It is the largest platform for overseas Chinese to discover new services and establish trust with them.

Unlike google search and facebook paid ads, RedBook operates a highly efficient traffic mechanism—if your content is of high quality, the platform will continuously drive free traffic to your account, significantly lowering customer acquisition costs over time.

For overseas medical aesthetics institutions, RedBook account must be linked to a KOS account. The minimum monthly spend for advertising is 12,000 RMB/month, which allows for precise targeting of local Chinese users and sharing your WeChat ID.